Equity Bank Digital Marketing Officer
Published On:
15th, June 2023
Closes on:
20th, June 2023
Job closed
Job Description
With a strong footprint in Kenya, Uganda, Tanzania, Rwanda, South Sudan and DRC Congo, Equity Bank is now home to over 12 million customers - the largest customer base in Africa. Currently the Bank is seeking additional talent to serve in the role outlined below within Corporate Banking Department.
The key overall objective of the Digital Officer is to achieve the EICS revenue and customer satisfaction goals by creating, managing and implementing sales strategy and operations.
Responsibilities:
- Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear, and performance of content is measured against clear KPI’s
- Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of EICS
- Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and YouTube and other platforms to expand our social media audience base
- Advertising: Coordinating advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition to maintain our presence on third party sites, keeping all messaging current.
- Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
- Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organizing occasional print adverts.
- Brand Guidelines: To implement
brand guidelines and ensure compliance in all areas of work.
- Reporting: Monitor, report and analyze results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
- Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.
Requirements:
- Educated to degree level in marketing or similar
- 2 year’s work experience in digital marketing
Skills
- Excellent organizational, interpersonal and communication skills.
- Strong writing skills with ability to produce compelling copy
- Proof reading and editorial skills with a good eye for detail
- Strong analytical and ICT skills
- Ability to work on multiple projects at the same time
- Ability to work as part of a team and individually
- Excellent time management and prioritization skills
Competence
- Experience of managing and writing content for a website CMS
- Google Analytics and SEO experience
- Experience of managing social media campaigns
- Experience of email, adwords and/or display advertising campaigns
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Knowledge
- Knowledge of marketing principles and brand management
- Knowledge of effective social media techniques
- Knowledge of web design and development